Health management programs don’t always stir the blood of employees, even though they’re designed to do just that. How do you get employees to enroll in health management programs – and stay enrolled?

The brochures for these programs tout the benefits to employees and employers. Employee wellness statistics show that there are tangible benefits. Employee wellness programs actually do save lives by getting workers to take their health seriously.

However, St. Louis, MO-based Maritz Inc., the world’s biggest incentive company, has applied their own invigorating twist to health management by offering gift rewards to employees who participate in health management programs. The gift reward program is Maritz’s own Exclusively Yours® plan. Health management participants earn points, which can be then redeemed for merchandise, electronics, restaurant vouchers and travel, much like a frequent-flier program.

Bribing your staff to enroll in health management programs?

Doubtlessly companies that don’t do incentives as their main business will be tempted to cry foul about using such a rich carrot to incentivize health program enrollments. Not every company can throw that kind of money at health management resources – and not every company has the built-in cost savings as a business that specializes in offering incentive programs.

Doubtlessly rich incentives like Maritz’s will break through the glaze that appears over many employees’ eyes when they’re encouraged to do something new, different or difficult. For many employees uncomfortable with health management and exercise, “new, different and difficult” would apply to health management programs. So where does that leave employers who are unwilling or unable to offer incentives for health management program enrollment?

Successful health management programs motivate employees – before and after signup

Health management program administrators should keep the long-term view in mind when trying to get employees to take that critical first step. Even the best incentives can fail in the face of faltering organization, badly-designed health management programs and wavering support. Make sure to run good corporate wellness surveys before you build your health management programs so employee input and needs are being met by your health management programs. The goal is positive outcomes, not high enrollment numbers.

Health management programs cannot survive managerial apathy. If executive and managerial participation is widespread and heartfelt, employees will follow their leadership. The potential rewards and corporate wellness benefits are clearly worth reaping, for both your employer and your co-workers. If you’d like a free health management program consultation, don’t hesitate to contact EmployeeWellnessUSA.