Is It Necessary to Incentivize Corporations to Initiate Wellness Programs?

Corporate incentives may seem like an effective way to get employees excited about employee wellness - but is it wise?

Our opinion at Employee Wellness USA is that if it helps and encourages employers to understand the importance of maintaining a healthy workforce, not only for the welfare of its employees, but as well as the welfare of the corporate bottom line … then, yes, it could be necessary.

Tax Breaks as an Incentive for Corporations to Offer Wellness Programs

In 2007, two senators decided to band together to create the “Healthy Workforce Act.” This act is designed to encourage businesses to keep employees healthy and prevent disease. The senators believed that having a country focused on “well care” versus “sick care” would decrease the overall costs of healthcare for everyone. They decided to start with the America’s workforce.

The legislation, introduced by Iowa Senator Tom Harkin and Oregon Senator Gordon Smith, states that companies would receive a corporate incentive - a fifty percent tax credit - if they offer to their employees a wellness program that meets the following criteria:

1) A health awareness and education component, which could include health risk assessments and health screenings.

2) A behavioral change component – such as counseling, seminars, or self-help materials to empower employees to lead healthier lifestyles.

3) A supportive environment component – including offering meaningful incentives to participating employees, such as a reduction in health premiums or allowing employees to engage in walking wellness during the workday.

4) The creation of an employee engagement committee – which would tailor the wellness program to the needs of the workforce at a particular company.

If this legislation gets passed, many organizations will be scrambling to offer employee wellness programs in hopes of receiving the corporate incentive. Why not get ahead of your competition and start now? Contact our workplace wellness experts to get your corporation on the road to becoming healthy. We offer free consultations and are happy to answer any questions you have regarding our wellness services. At EmployeeWellnessUSA, we believe that encouraging your employees to be physically active, eat better and learn how to prevent disease benefits everyone.

Good Corporate Wellness Starts with Personal Health and Wellness

Personal health and wellness might be the fatal flaw in your corporate wellness plan. Is personal health and wellness part of your strategy? Does corporate wellness stop when your employees leave the office?

Give Your Employees Personal Health and Wellness Continuity

If employees don’t have the tools to pursue wellness on a personal level, then it becomes easy for them to “fall off the wagon” and slide back into a less healthy lifestyle. If you have a walking wellness program, for example, it should encourage employees to build walking routes near their homes, perhaps with the cooperation of the neighborhood association or coworkers who live in the neighborhood.

Personal Health and Wellness Means Never Being “Out of Sight, Out of Mind”

Your corporate wellness program coordinators should have “vacation wellness” as part of their job scope. In other words, you don’t want corporate wellness to stop at the boundaries of the corporate campus. Instead, integrate personal health and wellness with your employee wellness programs.

For example, what if Human Resources were to give out a personal health and wellness wallet card whenever someone goes on vacation or sabbatical? With some card stock and a small laminator, these cards could be easily customized to remind the employee of the employee wellness programs that he or she is currently participating in, making it easier for them to continue with their health and wellness on a personal level when away from the familiar environs of the office.

This benefits your corporate wellness programs in two ways:

• it reduces the chance that the employee will come back to the office feeling unfit, overwhelmed and unable to resume their health and wellness activities; and
• it shows that their employer is just as invested in their personal health and wellness as they are

Like a marathon, personal health and wellness is a long-haul commitment and it’s difficult for any one person to do in isolation. Simply put, it’s easier to maintain your health and wellness when you know others are depending on you and watching your personal performance. It’s easier to stick to an exercise program when you have a jogging partner who wakes you up when you oversleep, or spots you when you’re lifting weights.

Similarly, it’s easier to stick to your personal health and wellness plan when you know your employer is supporting you and wishing you the best.

Don’t Dictate Personal Health and Wellness

Just as corporate wellness surveys serve a vital function in building a health and wellness plan at work, it’s critical that you involve employees in designing an off-site personal health and wellness strategy. No one enjoys being dictated to, but everyone enjoys having assistance in tacking tough problems. Make it clear that employees are in charge of their personal wellness. Your role as their health management partner is to support, advise, counsel, provide resources and dole out information.

Of course, don’t forget that part of your personal health and wellness responsibility is to provide good health risk assessment baselines so employees can proceed safely on the road to better fitness. For that purpose, and for any health and wellness questions you may have, think of EmployeeWellnessUSA as your health management partner. Don’t hesitate to call our health and wellness experts about how we can help with onsite health screenings or simply for obligation-free advice.

Health management programs - with perks

Health management programs don’t always stir the blood of employees, even though they’re designed to do just that. How do you get employees to enroll in health management programs - and stay enrolled?

The brochures for these programs tout the benefits to employees and employers. Employee wellness statistics show that there are tangible benefits. Employee wellness programs actually do save lives by getting workers to take their health seriously.

However, St. Louis, MO-based Maritz Inc., the world’s biggest incentive company, has applied their own invigorating twist to health management by offering gift rewards to employees who participate in health management programs. The gift reward program is Maritz’s own Exclusively Yours® plan. Health management participants earn points, which can be then redeemed for merchandise, electronics, restaurant vouchers and travel, much like a frequent-flier program.

Bribing your staff to enroll in health management programs?

Doubtlessly companies that don’t do incentives as their main business will be tempted to cry foul about using such a rich carrot to incentivize health program enrollments. Not every company can throw that kind of money at health management resources - and not every company has the built-in cost savings as a business that specializes in offering incentive programs.

Doubtlessly rich incentives like Maritz’s will break through the glaze that appears over many employees’ eyes when they’re encouraged to do something new, different or difficult. For many employees uncomfortable with health management and exercise, “new, different and difficult” would apply to health management programs. So where does that leave employers who are unwilling or unable to offer incentives for health management program enrollment?

Successful health management programs motivate employees - before and after signup

Health management program administrators should keep the long-term view in mind when trying to get employees to take that critical first step. Even the best incentives can fail in the face of faltering organization, badly-designed health management programs and wavering support. Make sure to run good corporate wellness surveys before you build your health management programs so employee input and needs are being met by your health management programs. The goal is positive outcomes, not high enrollment numbers.

Health management programs cannot survive managerial apathy. If executive and managerial participation is widespread and heartfelt, employees will follow their leadership. The potential rewards and corporate wellness benefits are clearly worth reaping, for both your employer and your co-workers. If you’d like a free health management program consultation, don’t hesitate to contact EmployeeWellnessUSA.

Worksite wellness is good for business — and good for employees. We’ve talked about workplace wellness, health management, health and wellness… and if you’ve been paying attention, you probably have figured out what the employee wellness statistics are saying. A good worksite wellness system more than pays for itself in productivity, lower health insurance premiums, and worksite satisfaction.

Now we’ve found out about a new, free tool that you can add to your worksite wellness toolbox — a free worksite wellness report on small business wellness from WELCOA, the Wellness Councils of America. Worksite wellness isn’t just for the big boys, and this worksite wellness report from WELCOA president Dr. David Hunnicutt proves it. In the report, entitled “The Art of Implementing a Great Worksite Wellness Program in a Small Business Setting,” Hunnicutt points out ten critical worksite wellness steps that your small business can take to encourage wellness at your workplace.

The report’s subtitle, “Introducing WELCOA’s Small Business Workplace Wellness Initiative,” illustrates WELCOA’s awareness of the important of small business to the American economy and to wellness for American employees. A few steps from the report that we heartily endorse:

• designate a company wellness leader
• conduct an employee wellness survey to assess worksite health interest
• make on-site health screenings available at the worksite
• administer an annual physical activity campaign to get employees active, and
• promote community health efforts.

Take a look at this worksite wellness report and see what you can do for your worksite — and for your company.

Employee wellness programs: worth the wellness

Employee wellness programs are as close to a slam-dunk proposition as you’ll find in health management, according to most researchers and corporate wellness experts.

But if you have skeptics in your organization who are questioning the time and expense of starting an employee wellness program, you may be wary too. Aren’t employee wellness programs subject to the adage “There’s no such thing as a free lunch”?

Employee wellness programs are capital-free projects

Fortunately, employee wellness programs don’t require a big investment. Like any other corporate project, mismanagement and “death by committee” can inflate the cost of employee wellness programs, but it’s hard to spend too much time and money on them. After all, employee wellness programs are mostly informational in nature. Flyers, e-mails, maps, and employee wellness health fairs can only cost so much. There’s no expensive, specialized employee wellness program machinery.

Employee wellness statistics on successful programs are particularly persuasive. Unlike many cost-saving measures, employee wellness programs actually add to employee satisfaction - but they also reduce health insurance premiums and employee absenteeism.

What are some common employee wellness programs?

Employee wellness programs run the gamut, depending on your workplace demographic, from exercise for health patients to nutritional initiatives that encourage workers to replace greasy snack foods with healthy fare like dried fruit and shelled nuts.

Here are some examples of employee wellness programs:

• ergonomics
• cardiovascular disease testing
• employee safety
• health risk assessments
• walking wellness
• sexual health tests
• drug testing

Ask us your employee wellness program questions

We welcome your employee wellness program inquiries. We’d be happy to advise you on building your employee wellness programs, without obligation. We also believe we’re your best employee wellness program partner. With our proprietary online health management system and our experience crafting employee wellness programs, we’d love to help you! We can even come to your campus to perform health screenings. Don’t hesitate to contact us with your employee wellness program needs.

Health fair activities put the spotlight on employee wellness

A health fair is a brilliant way to shake your workforce out of the doldrums and into better awareness of their health and wellness. A health fair brings your organization together to discuss employee wellness, examine health insurance and “cafeteria” insurance plans, explore health savings accounts, publicize corporate wellness programs and share success stories and challenges.

Some common health fair desired outcomes include:

• better awareness of the health services and resources available to employees, both from their employer and from local, state, regional and national health services;
• increased motivation for improving health behavior
• increased participation in employee wellness programs, commuter and carshare programs and health savings accounts
• better awareness of personal health status through health screenings, health fair activities, displays, handouts, and demonstrations, and
• better information on what employees are seeking from their employer’s health management initiatives, and which employees are interested in participating.

Planning a health fair

Planning a health fair is a lot like starting an employee wellness program on a smaller scale. Just like an employee wellness program, your health fair will need publicity, logistical planning, programming, targeted goals, in-house marketing and of course, executive approval. Festive touches like free food, kid-friendly activities, live music, art displays, talent shows and other community-minded fun will help cement the appeal of your health fair and ensure that the health fair becomes a welcomed, annual event.

You can find some health fair planning tips at the Family and Consumer Sciences site of Texas A&M University. These health fair tips are aimed more at community and non-profit organizers, but you can discover many useful health fair ideas at the site. And of course, don’t be afraid to contact EmployeeWellnessUSA at 1-800-299-7226 x228 for no-obligation health fair planning assistance and advice.

Health fairs are often your best recruiter

Many employee wellness planners find that health fairs are the primary reason why employees sign up for walking wellness programs, health savings accounts and other pro-employee corporate wellness programs. We at EmployeeWellnessUSA strongly encourage you to consider a health fair so your employees don’t miss out on these corporate wellness benefits.

Don’t forget - not only do employees value these programs highly, but the increased energy and decreased sick leave associated with wellness programs also saves your company money. The corporate wellness statistics are clear - healthier companies work harder and pay less in health insurance premiums.

Combine your health fair with onsite health screenings

You may also want to consider using your sitewide health fair as an occasion to organize an onsite health screening from EmployeeWellnessUSA. Our trained and licensed staff are well-versed in making health screenings painless for you. We come to your health fair, schedule testing with your employees via email, organize the data securely and deliver personal and aggregate reports to you and your employees. Our proprietary online health management system takes care of all the details, leaving you free to enjoy the health fair.

Have fun with your health fair - and don’t hesitate to contact EmployeeWellnessUSA if you would like our assistance with your health fair preparations!